About the Role
The Vice-President, Marketing & Communications (“Executive”) is a senior, hands-on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. This role leads marketing and communications as a performance-driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.
The Executive develops and executes data-informed marketing and communications strategies that position the Paley Museum as a must-visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. While stewarding the Paley brand, the Executive is responsible for delivering significant earned media coverage, as well as demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion. The Executive has a deep understanding and proven use of AI in marketing and communications and demonstrates a commitment to continuous learning of new AI use capabilities.