About the Role
As Social Media Lead, Communications, at the Thomson Reuters Foundation, you will:
Plan, develop and execute the social media component of integrated strategic communications campaigns for the Foundation’s key initiatives, events and projects
Work with the Head of Social to develop and execute a social strategy for the Foundation’s corporate social channels
Manage our corporate social media accounts and support senior executives with social output across X, Facebook and LinkedIn
Develop and maintain a monthly social media content calendar.
Work with teams within the Foundation to generate and implement content and campaign ideas that support the Foundation’s narrative and priorities.
Identify sector influencers and work on strategies for promotional and partnership opportunities.
Create engaging visual assets, including static and video content, using tools such as Canva and Adobe Premiere.
Actively cover live events such as the Trust Conference, panel discussions, and webinars.
Monitor and analyse social data, identifying successful strategies for optimised tactics. Provide monthly reporting on corporate social channel performance alongside insights into key campaigns.
Support on our paid social media marketing campaigns.
Support on community engagement and management.
Develop creative strategies for growing the Foundation’s audiences in new focus areas
Supporting crisis communications as needed, swiftly identifying, monitoring and reporting issues across the Foundation’s social channels.
Provide internal guidance on social media best practice and upskill colleagues to promote a culture of employee advocacy.