About the Role
Under the supervision of the Digital Communications Specialist, and in close coordination with the DCOM Multimedia Team, the consultant will be responsible for the following:
1. Content development, design, and editorial support
Draft, edit, and refine high-quality social media copy for GCF’s official channels (LinkedIn, X, Facebook, Instagram, Threads, and Bluesky), ensuring alignment with GCF’s institutional voice, brand guidelines, and strategic priorities.
Design simple, high-quality social media visuals and layouts (e.g. quote cards, infographics, carousels, charts, thumbnails, and visual explainers) using approved templates or brand frameworks.
Translate complex climate finance, policy, and project information into clear, engaging, and visually coherent social media content.
Adapt long-form content (press releases, reports, Board decisions, speeches, project stories, etc.) into integrated copy-and-visual social media packages.
2. Platform and campaign support
Support the planning and execution of social media campaigns, ensuring copy and visual assets are platform-appropriate and optimised for performance.
Develop visually consistent content for institutional moments such as Board meetings, COPs, replenishment-related milestones, thematic days, and partnership announcements.
Collaborate with multimedia colleagues on ideating social media content and by supplying aligned copy, captions, and basic visual assets where required.
Support live or near-real-time social media coverage during priority events, when requested.
3. Monitoring and analytics
Support ongoing monitoring of social media performance using native analytics and established social media management tools.
Provide inputs to periodic performance summaries, highlighting engagement trends and content formats that perform well.
Flag emerging themes, reputational considerations, or social media opportunities or threats that could impact GCF’s digital presence.