About the Role
Responsibilities include, but are not limited to:
Advertising and Partnerships:
Develop strategy for using advertising to gain brand visibility and donations for WCN.
Manage advertising projects and pursue opportunities.
Explore collaborative partnerships
Thought Leadership:
Develop a thought leadership strategy
Identify strategic opportunities and apply to speaking engagements
Manage calendar of opportunities and submission details
Support participating staff with preparation and materials for speaking events
Leverage existing partnerships to raise WCN’s profile
Press and Media:
Manage high-production video projects
Manage/liaise with filmmakers
Review and shape scripts
Offer feedback on rough cuts
Share with WCN audiences
Liaise with reporters
Help prep WCN staff for interviews (prepare statements, research reporters, develop briefing materials)
Track media coverage and ensure coverage is promoted on WCN channels
Draft and review press releases as needed
Identify and pursue podcasting opportunities
Content
Responsibilities include, but are not limited to:
Drafting stories for newsletters and annual reports
Develop talking points and slide decks for WCN staff presentations
Aid external event speakers with their presentations, helping them develop story arcs, reviewing slides, and adhering to best practices
Manage and develop content and schedule for WCN’s blog. Includes liaising with volunteer and freelance contributors.