About the Role
The International Communications Consultant will work closely with key internal stakeholders, including the International Communications Team, national communications team, Rutgers’ international colleagues, content teams (webmaster, social media) and external stakeholders where applicable. The consultant will focus on ensuring alignment with the brand strategy. The consultant will:
Assess current international digital communications:
Review existing digital content, channels, processes, monitoring and messaging across international communications, also connected to national communications and international programmes.
Advise on the most effective digital strategies and platforms to communicate about the international programmes (Right Here Right Now, Generation G, Power to You(th) and She Makes Her Safe Choice)
Evaluate the effectiveness of current strategies, including social media, website presence, and digital campaigns.
Identify areas of alignment with the brand strategy and opportunities for improvement.
Develop strategic recommendations:
Provide recommendations to strengthen the alignment of international communications with the new Rutgers strategy and brand.
Advise on messaging and framing strategies to position Rutgers as a leading global expert in sexual and reproductive health and rights (SRHR).
Suggest ways to streamline and integrate international communications across (Rutgers) platforms and teams.
Support digital content strategy:
Collaborate on the development of a Rutgers digital content strategy to enhance engagement with international stakeholders and audiences.
Ensure content is strategic, impactful and reflective of Rutgers' values and brand.
Support efforts of the social media and content teams to ensure consistency in tone, messaging and visuals across digital platforms.
Internal engagement:
Support efforts to ensure international programmes feel connected to and reflected in the overall communications strategy.
Monitor and report on effectiveness:
Provide insights and suggestions for ongoing improvements based on feedback, data, and evolving trends in the international SRHR sector.
Implementation support for the communications roadmap:
Assist in the implementation of the communications roadmap, ensuring that the strategic recommendations are integrated into existing workflows and practices.
Collaborate with internal stakeholders such as the webmaster, content team, and social media team to implement new strategies across digital platforms.
Provide support in adapting strategies and tools as necessary, ensuring ongoing alignment with the brand vision.