About the Role
The selected consultant will be responsible for the following core responsibilities:
1. Press Engagement & Principal Preparation
- Develop and execute proactive media strategies to generate press coverage for Forward Blue and its leadership.
- Cultivate and manage media relationships, ensuring Forward Blue is positioned favorably in major publications and influential outlets.
- Identify press opportunities, pitch stories, and draft op-eds that elevate Forward Blue’s work and the broader youth voter movement.
- Train and prepare Forward Blue’s principal and other spokespeople for interviews, panels, and public speaking engagements.
2. Strategic Messaging & Brand Positioning
- Build and nurture strategic partnerships with aligned organizations to amplify messaging reach and impact.
- Ensure Forward Blue's messaging remains consistent, impactful, and tailored to key audiences, including voters, donors, and political allies.
- Develop comprehensive communications strategies to position Forward Blue as the go-to organization for Gen Z political engagement.
- Help define and refine Forward Blue's brand identity and key talking points.
- Monitor news cycles and political developments to craft timely and responsive messaging.
3. Content Creation & Thought Leadership
- Draft memos, press releases, and internal/external documents that can be leveraged for electoral gains, donor stewardship, and third-party outreach.
- Produce high-quality collateral, including messaging guides, talking points, and impact reports.
- Develop thought leadership materials to position Forward Blue’s leadership as key voices in the political and media landscape.
4. Media & Crisis Communications Strategy
- Anticipate potential challenges and develop crisis communications plans to respond effectively when necessary.
- Provide guidance on rapid-response communications, particularly in moments of political controversy or shifting media narratives.
- Maintain a strong pulse on the political environment to identify risks and opportunities for Forward Blue’s communications strategy.